Royal Mechanical Engineering

With high fuel prices and a weak U.S. economy in June 2008, Honda reported a 1% sales increase while its rivals, including the   Detroit Big Three   and   Toyota , have reported double-digit losses. Honda's sales were up almost 20 percent from the same month last year. The   Civic   and the   Accord   were in the top five list of sales.   Analysts have attributed this to two main factors. First, Honda's product lineup consists of mostly small to mid-size, highly fuel-efficient vehicles. Secondly, over the last ten years, Honda has designed its factories to be flexible, in that they can be easily retooled to produce any Honda model that may be in-demand at the moment. Nonetheless, Honda,   Nissan , and   Toyota , were still not immune to the   global financial crisis of 2008 , as these companies reduced their profitability forecasts. The economic crisis has been spreading to other important players in the vehicle related industries as well   In November 2009 the   Nihon Keizai